I am a dynamic visual storyteller and content strategist born and raised in Chicago, with nearly
30 years of experience in video production, live event management, and creative direction. My journey began in the mid-1990s, rooted in a family
of entrepreneurs and artists who instilled in me the values of the arts, craftsmanship, culture, and
hard work.










At 13, I began working at my father’s jewelry store — learning the foundations of client relations, business operations, and presentation. Around that same time, I discovered breakdancing, graffiti, and photography, laying the foundation for my creative identity. By 1998, I was shooting movement and street culture with a borrowed JVC VHS camcorder — developing my eye as a filmmaker and documentarian long before digital content became the norm.

After graduating in 2000, I launched a ten-year career at Ameritech (later AT&T), where I gained invaluable corporate experience in communications, systems, and project execution. Even while working full-time, I continued to nurture my creative side. In 2002, I founded Who Came 2 Serve? — a grassroots breakdancing competition in Chicago that quickly grew into one of the most respected underground battles in the world.

By balancing both the corporate world and the underground Hip Hop scene, I developed a unique skill set that merges strategic thinking with cultural authenticity. In 2017, 2018, and 2019, I brought Who Came 2 Serve? to Mexico, fulfilling a lifelong dream to host the event in San Luis Potosí, my family's hometown. These international events deepened my global connections and honored the traditions and roots of Latinos in Hip-Hop culture.

In December 2024, Who Came 2 Serve? returned to Chicago, where it all began. This year, on
December 7, 2025, we will celebrate the event’s
23rd anniversary — a milestone in Bboy history and cultural production.

As of 2025, I am 43 years old and still an active BBOY, performing alongside, producing, directing, and managing creative projects.

My current work spans a wide range of disciplines:

• Graffiti Muralism

• Bboy / Breakdancer

• Live Event Production

• High-End Video Editing

• Online Digital Marketing

• Commercial Photography

• Cinematography and Video Direction

• Content Creation and Branding Strategy

I don’t just produce visuals — I build the strategic marketing frameworks behind them. Whether I’m developing campaigns for a global brand, producing a commercial, or telling a love story through a wedding film, I bring a rare combination of technical precision, cultural sensitivity, and business intelligence.

I’ve also worked in broadcast television since 2014, with credits in live entertainment and national political coverage such as the Democratic National Convention (DNC) 2024. As a proud union member of IBEW Local 1220, I understand the stakes, pressure, and teamwork required to deliver flawless productions.

Whether you need a skilled camera operator, V2, technical director, filmmaker, live event producer, or a strategic content creator with deep cultural insight, I bring decades of experience rooted in movement, media, and meaningful storytelling.

This isn’t just my career — it’s my calling.